This was a simple website to advertise new a holiday flats business on the south coast.Just a simple website to show what they had to offer. We had to convince the owners that they were not writing a tourist guide to the area as every bit of text sold the beauty and features for miles around, yet nothing mentioned the flats.
That's an important point to remember when creating a holiday flats website. The visitor to your website is almost certainly sold on visiting the general area, so concntrate on selling what you have to offer over what another place offers. If there are attractions within an easy reach then the availability of these attractions is what you should feature, not why your visitors should visit them, which could equally well apply to accommodation 50 miles away.
When creating a holiday flats website include photographs of any special features - roll-top baths, double showers, BBQ areas, four poster beds etc. Also mention all your special features in the text. But don't try to sell the general area to the visitor - that's probably already taken place.
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