This one was another idea of my own - another affiliate scheme I worked with for a while, and still do promotes occasionally. But the site didn't get the traffic I wanted, was hard to maintain (hence the low traffic...) and I'd thought of a different way of running it so decided to change tack.
So how did this one go wrong? It was a good idea, but it just took a huge product feed (10,000 hotels), split them into regions and expected people to find them. There was no real attempt to provide anything new - no original content. And my update method involved building the whole site on my laptop (using perl scripts) and then uploaded. 10,000+ hotels, plus relevant regions - it was never going to work!
Worse still, after I registered the URL I did a search on it and found various references to it in Google - but they were before I registered the site. Then I started to read these references and the previous site owner had basically destroyed the reputation of the site with search engines and so got out.
So it was an uphil struggle and I never really got the site a suitable page rank, so I surrendered when the site was up for renewal and let it expire.
The affiliate scheme was a good one - but like many ideas, it's on the back burner as there's too much other work waiting to be done.
Thursday, 13 March 2008
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