This was one of those customers that thought if he paid me a couple of hundred pounds in return I'd give him a site that was top of google listings for every conceivable search keyword.It didnb't seem like that at the start. I thought the site he wanted was a basic directory of insurance schemes for him to promote through his existing outlets. But no, when it went live he expected to sit bck, cash monthly cheques and maybe pay me a further hosting charge the following year.
I'd say he was disappointed! Yes, I built a directory site that looked good and generated some search engine visitors, but the number dropped off as he wasn't using a news feature nor adding any new merchants. There was no attempt at marketing the site, so it failed.
Yes, I can build sites that draw people in and tick over nicely, but they require work from me each month to maintain their positions and content, like comparemortgagerates. And if I'm putting in that much effort that you are earning thousands each month, do you think I'd just be charging you a couple of hundred a year?
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